Hello. My name is ______ and I am an advertising student at the Academy of Art University in San Francisco. We are conducting research on behalf of Mendocino County Lodging Association. Recently, you expressed an interest in traveling to Mendocino County. Could we possibly get your help in our research, by asking you to complete a few questions (which are located just below this paragraph?) It would greatly help us better determine how to reach people more effectively and should only take a few minutes of your time. Simply hit reply on your email and then answer the questionnaire. Please know that your email is not being shared with any other providers and that all answers are going to be used for research purposes and no attributions to you will ever be made. Thank you for your time and willingness to help us.
Questionnaire:
What do you usually do in your spare time?
What do you typically do on a weekend afternoon?
What kind of car do you drive?
What is your idea of a holiday/vacation?
Do you read Travel magazines?
If yes, what travel magazines do you read?
How have you heard about Mendocino?
What is the first thing you think about when hearing "Mendocino?"
What do you know about Mendocino? (What would you tell other people about Mendocino?)
Describe the personality or type of a person who goes to Mendocino? (Where do they live, what do they do for fun)
Where have you visited in Northern California for a weekend getaway? What attracted you to those places?
What kind of Lodging do you prefer? (Hotel, Motel, Camping?)
If you had 72 hours to take off and go on a weekend trip, where would you go? (Why did you pick this place, and what would you do once you got there?)
About how much would you spend on a weekend getaway?
List of Key words:
Please delete the words that you do not associate with Mendocino. Please add any that you feel fit.
Trendy
Athletic
Wine Country
Coastal roads
Out-of-the-Way
Adventure
Romantic
Hiking
Long Drive
Seasons
Bed & breakfast
Congested
Redwoods
Vineyard
Greenery
Forest
Nature
Cold
Foggy
Grape fields
Seaside
Waves
Rocks
Quaint
Windy
Roads
Picturesque
Hippies
Desolated
Sleepy
Quiet
Relaxing
Thank you so much for your time. (We're looking forward to seeing you up there!)
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7 comments:
To Confirm who I emailed:
200-400 on the 1.23.07 tab.
Ok I messed up I did 0-200 on ad leads through 2.8.07. Sorry ian
Sorry Su Ling... I did your part. Let me know if you already did it. Can you do the 0-200 on the 1.23.07 instead?
So far, NO ONE has responded to my emails from that list. I'm going to send the questionnaire out to some people I know have visited mendo.
We'll have no idea how old these people are!! If you haven't sent your emails out yet, include something like
What age bracket best fits your age:
20-30
30-40
40-50
50-60
60+
To Confirm who I emailed on Monday:
600-800 on the 1.23.07 tab.
Today's Wednesday and no replies yet.
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