questionnaire

Now that you’ve been to Mendocino:

What do you usually do in your spare time?

What do you do or go on a Saturday/sunday afternoon?

What car do you drive?

What is your idea of a holiday?

Do you read Travel magazines?

If yes, what travel magazines do you read?

What did you know about Mendocino County before you went for the first time?

Give three adjectives to describe the way you imagined Mendocino County?

How did you find the drive there?

How would you describe your journey to Mendocino?

Draw forms, objects, or anything that inspires you that journey:

If you were to talk about Mendocino county as a person, how would you descrive his or her personality, and his or her physical appearance?

Who would you go to Mendocino with? (How is that person related to you?)

What were you looking forward to seeing/experiencing in Mendocino?

In what state of mind did you come out of that journey? Pick any and feel free to add:
Relaxed
Surprised
Curious
Peaceful
Confused
Happy
Calm
On vacation

Were you surprised by anything? Did you discover anything new?

What are some of the words you feel relate to Mendocino county, and please suggest any words you think are appropriate:
Unveiled
Undiscovered
Unconventional
Uncorked
Unexpected
Manmade
Unknown
Natural


What if you had 72 hours to enjoy off of work?
On the back of this piece of paper, on a blank page, start free mapping where you would go and the different things you would do starting with the number 72/3 days.

Scenario Associations:
Imagine Napa and Sonoma are throwing a party. How would you describe the organization of the party? (i.e. Evite? Invitation Cards? Catering? Self-cook? Fancy? Simple?) Who are the people that Napa and Sonoma invite? What happens at their party? Finally, would you be invited and would you go?

Imagine you are on a first date with Monterrey. Where would you take him/her? What would you do on the date? How would Monterrey describe herself/himself? What kind of a person do you think Monterrey is? Would you go on a second date with Monterrey?


You haven’t been to Mendocino County:


What do you usually do in your spare time?

What do you do or go on a Saturday/Sunday afternoon?

What car do you drive?

What is your idea of a holiday?

Do you read Travel magazines?

If yes, what travel magazines do you read?

Have you heard about Mendocino?

When you hear the word Mendocino, what is the first thing that pops into your head?

Would you go to Mendocino?

What do you know about Mendocino?

Describe the personality of a person who goes to Mendocino?

What other holiday spots have you visited in Northern California?

Are you at all put off by the long drive?

What if you had 72 hours to enjoy off of work?
On the back of this piece of paper, on a blank page, start free mapping where you would go and the different things you would do starting with the number 72/3 days.

Scenario Associations:
Imagine Napa and Sonoma are throwing a party. How would you describe the organization of the party? (i.e. Evite? Invitation Cards? Catering? Self-cook? Fancy? Simple?) Who are the people that Napa and Sonoma invite? What happens at their party? Finally, would you be invited and would you go?

Imagine you are on a first date with Monterrey. Where would you take him/her? What would you do on the date? How would Monterrey describe herself/himself? What kind of a person do you think Monterrey is? Would you go on a second date with Monterrey?


List of Key words to explore – Find associations and concept relating to all those words:

Wine
Coastal roads
Hiking
Drive
Summer
Fall
Winter
Spring
Bed & breakfast
Redwood
Vineyard
Greenery
Forest
Nature
Cold
Foggy
Grape fields
Seaside
Waves
Rocks
Quant
Windy
Roads
Picturesque
Hippies
Desolated
Sleepy
Quiet

From the journals:
Unexploited
Raw
Rugged
Old
Lonely
Kind
Understanding
Friendly
Scenic
Contemplative
Open-ended
Relaxing
Impromptu
Nature
Secluded
Thin
Dreamer
Family tradition
Small
Secular path
Lost
Incentives to stop
Small wineries
Less contrived
Natural beauty
Organic
Artists
Galleries